For On Reuse, a project by the Postlike Collective developed within the framework of the EUMies Awards, I collaborated with Anna Roura to create the visual identity and communication materials for the project.

The visual language is built around a selection of construction materials—beams, tiles, bricks, scaffolding, and pipes. Removed from their original context and deliberately oversized, these elements disrupt and reorganize the reading experience, becoming graphic tools that structure content and create new meanings.

The identity responds to one of the central questions explored throughout the On Reuse cycle: What must be transformed, and what must disappear? Through the reinterpretation of familiar building materials, the design reflects ideas of transformation, reuse, and the evolving value of existing resources.

As part of the project, I designed fold-out flyers, posters, and screen-based applications, creating a flexible visual system that communicates consistently across print and digital formats.

Services
Visual Identity, Poster Design, Fold-out Flyer Design, Screen Design

Collaboration
Anna Roura

Client
Postlike Collective (Eduard Fernàndez, Arnau Pascual, Marina Povedano, Laura Solsona)

Project Framework
EUMies Awards

Organized by
Fundació Mies van der Rohe