Digital media
Websites, social media, digital advertising media, animation, 3D visualizations
Print products
Flyers, brochures, posters, books, catalogs
Illustration
Editorial, Infographics
Digital media
Websites, social media, digital advertising media, animation, 3D visualizations
Print products
Flyers, brochures, posters, books, catalogs
Illustration
Editorial, Infographics
A corporate design (CD) is an essential component of a company’s corporate identity (CI) and comprises the visual design and uniform presentation of a company or brand. The aim of corporate design is to create a consistent and recognizable appearance that conveys the company’s image and values to the outside world. It contributes to the creation of a professional and memorable image and strengthens the brand identity.
1. logo
The central graphic sign or symbol that represents the company. It is often the most recognizable element of the corporate design.
2. typography
The selection and use of specific fonts and font sizes that are used consistently in all communication materials.
3. color palette
A defined selection of colors used in all of the company’s visual materials. These colors should reflect the brand values and personality.
4. design guidelines
Documented guidelines that ensure the correct use of logo, typography, colors and other design elements. These guidelines help to ensure a consistent look and feel across all communication channels.
5. visual language
The style and type of imagery used by the company, including photography, illustrations and icons. This helps to create visual consistency and support the brand message.
6. design elements
Additional graphic elements such as lines, patterns or shapes used in the design of materials to enrich and unify the visual appearance.
A well-designed corporate design helps to strengthen trust and recognition among customers and business partners. It ensures that all visual aspects of communication – from business cards and stationery to brochures, advertising materials and digital media such as websites and social media profiles – look consistent and professional.
AIANADI, Bonava, Cinemova e.V., Diskutier mit Mir e.V., Filmakademie Ludwigsburg, Galerie Bauchhund, glasfrogfilms, Innervisions, Kundner Kartonagen, KYOSK Interim, Lausitzer Kultursommer, Merz Akademie Stuttgart, MITSU 2000, MOLS Magazine (Osaka, Berlin), Myopia Studios Berlin, Noir Armour, PBB-Postmigrantische Bildung und Beratung, Physiotherapie von Behr, Projektraum-Lotte, Sahm, Santacroc, SAP, Schiller Jewelry, [SLVA], Setaoc Mass, SOLINAR, Spedition Bauer, Syntop, Templa Kunststofftechnik, Tosas Rental, Urban Art Cottbus, We Make The Difference, Weingut der Stadt Stuttgart, WGB Label, Wohnbau Merkt, Wohnquadrat Berlin
Studio Panorama
Literaturhaus Stuttgart, Staatliche Akademie der Bildenden Künste Stuttgart, Theater Rampe
WIRE süden
Daimler, Dekra, Omira, Stuttgarter Kickers
BIOTOP3000
Donaueschinger Musiktage, Institut für Auslandsbeziehungen e. V., Kunststiftung Baden-Württemberg, ZKM Karlsruhe
VATERBLUT
Berliner Sozialprojekte gGmbH, Deutsch Österreichischer Aids Kongress, FILM OHNE GRENZEN, Global Citizen, Global Goals Berlin, HIV im Dialog, Innotrans, Maikowski & Ninnemann, Opus Klassik, Organisation Werbungtreibende im Markenverband (OWM), Umweltbundesamt, VBKI Ball der Wirtschaft, Zweirad-Industrie-Verband
NODE BERLIN OSLO + VATERBLUT
Deutscher Jazzpreis, Initiative Musik gGmbH